Did you know that defining your ideal client isn’t just a foundational piece of marketing strategy? It’s actually an energetic decision that shapes your content, your energy and often your entire business experience.  In this episode of The Powerful Content Podcast, Mel Daniels takes you beyond the usual demographics and surface-level details to explore a more intuitive, aligned way of choosing who you work with. She shares three simple but powerful questions that will help you uncover the people who light you up, inspire your creativity, and make your business feel more fulfilling.  This isn’t about ticking boxes or building a ‘perfect’ avatar. It’s about creating space for clients who energise you, so your content flows more easily and your business feels lighter.  Here’s what you’ll hear in this episode:  The deeper reason why defining your ideal client is so important (and it’s not just marketing)  Why traditional avatar exercises often miss the mark for heart-led entrepreneurs  Three powerful questions to guide you towards clients who feel aligned and energising  Simple reflection prompts to bring clarity and confidence to your ideal client choice  How to use The Unboring Ideal Client Avatar workbook to take action right away    Episode breakdown:  00:00 Why choosing the right client is about more than demographics 00:50 Welcome to The Powerful Content Podcast 01:50 Acknowledgement of Country  02:06 Feeling into alignment when choosing your ideal client 02:28 Challenging traditional ICA exercises 05:27 3 powerful questions for finding ideal client alignment 11:10 3 reflection prompts to go deeper 12:14 How to get your hands on the Unboring Ideal Client Avatar Workbook 12:44 Closing thoughts and how to connect with Mel    Links mentioned in this podcast  Un-boring Ideal Client Avatar Workbook  The Content Effect    If you enjoyed listening to this episode, then you’ll also love:  Episode 179 - Attracting your ideal audience with content that speaks to them  Episode 178 - How to choose the right content expert to listen to    Loved the episode? Leave a review!    Ready to work with me?  Buy my book The Power of Content  Join my membership The Content Effect  Work with me 1:1 with The Content Accelerator  Join my free Facebook Group The Content Project    For more conversations on powerful content, connect with me here:  Instagram | Facebook | LinkedIn | Website    I use and recommend Podbean and Descript to edit my podcast.   There are affiliate links in these show notes. I will receive a small compensation if you use these links. There’s no extra charge to you, but it helps me create more free content like this podcast, for you.