The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
My guest today is Chantal Epp, an award-winning Entrepreneur, World Champion cheerleader, pioneer of ParaCheer and last but not least, the founder and the CEO of ClicknClear.- the music rights tech and licensing company in the performance sports and fitness space.
In this episode, Chantal Epp and I discuss the ins and outs of enforcing music licensing and the power of music in the performance sports and fitness space, making sure artists get fairly paid for their amazing work of art.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play)
Soundbites:
1# Chantal Epp uses the power of music as a way to release her inner emotions. (02:40)
#2 From dreaming to becoming a Pop Star to successfully disrupting the music industry with ClicknClear. (08:15)
#3 Chantel Epp also holds the title “World Champion Cheerleader”. (09:27)
#4 From studying classical music to starting a career in commercial music (11:36)
#5 Synergy Sounds was founded due to the lack of professional cheerleading music mixes in the UK. (13:08)
#6 It was Chantal Epp’s passion for cheerleading and music that became the creation and innovation of ClicknClear. (15:30)
#7 Chantal Epp and her team have managed to sign, and clear music licence deals with 720 record labels and publishers, including Sony, Warner, Universal Music Publishing Group and BMG. (18:11)
#8 ClicknClear’s technology solves and serves the entire sporting ecosystem. (25:52)
#9 How clients use and benefits from ClicknClear services to increase the value of music in their sports activities. (28:35)
#10 How Chantal Epp successfully secured investment in the creative industry. (36:22)
#11 ClicknClear future goal is to continue building a healthy licencing technology system that pays artists fairly. (42:37)
#12 Chantal Epp’s biggest music industry learnings (44:17)
#13 Chantal Epp’s tips to other female and diverse entrepreneurs that would like to get into and succeed in the music industry (48:17)
#14 ClicknClear’s future innovation strategy (49:19)
#15 Chantal Epp featured in the Kindness & Leadership 2020. (50:12)
#16 Chantal Epp’s motivation behind advocating for ParaCheer (disability-inclusive cheerleading). (53:33)
Host: 🔥 Follow Jasmine Moradi on 🔥
🔴👉 Website https://jasminemoradi.com
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai
#musiclicensing #chantalepp #ClicknClear #audiobranding #musicindustry
Podcast supported by: STHLM Music City https://www.facebook.com/sthlmmusic/
Music by:
- Aurora by tubebackr | https://soundcloud.com/tubebackr
- Jarico - Island (8D AUDIO)
- Leona Lewis (performed by Chantal Epp)
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.