He first became obsessed with brain performance as an undergrad at Harvard, where he studied psychology and neuroscience, but the idea for IQ Bar didn't hit him until 2017.

After noticing his own focus and cognition decrease during the workday while working in the software industry, he started experimenting with ways to boost performance using nutrition.

He is the founder IQBAR, the first and only "brain food bar" that leverages nutrition and neuroscience to boost everyday brain function.

The company was started as a crowdfunding campaign, raising $90,000 through Kickstarter, and now, just 3 years later, the product is sold at thousands of CVS and Kroger's stores nationwide.

Go get yourself some IQBAR's at www.eatiqbar.com, or look up Will on LinkedIn.