In this episode, I sit down with my former clients Sarah and Brendon Hamlin, the husband-and-wife team behind Hamlin Creative, to talk about what it really takes to evolve an established business in the digital age. After more than a decade of running their video production company, they decided to push beyond referrals and their reputation to experiment with growing their reputation on a new channel—LinkedIn. We explore what it’s been like translating years of behind-the-scenes expertise into a public voice, learning to engage their ideal audience through authentic storytelling. Sarah and Brendon share how they’ve navigated imposter syndrome, opened up to vulnerability, and turned transparency into a growth strategy. We also talk about the power of their partnership—how their complementary strengths fuel both creativity and trust—and how building a business together has deepened not just their storytelling, but their marriage.