In this conversation, I sit down with Oana Leonte, founder of Unmatched and a seasoned marketer with over 20 years of marketing experience, to discuss her journey from working with iconic brands like Disney and Puma to launching a platform that redefines branding and marketing. Oana shares how her early exposure to entrepreneurship in post-communist Romania and her corporate career inspired her vision for Unmatched—a platform focused on long-term brand strategy and IP-driven growth. We explore the evolution of branding, including the need to connect marketing efforts with product strategy, the challenges of building credibility in the social media era, and how resource constraints can drive innovation. Oana also dives into the concept of IP stacking, explaining how solopreneurs and businesses can create scalable ecosystems by layering offerings, refining their brand identity, and evolving alongside their audience. This episode is packed with actionable insights on leveraging authenticity, focusing on your strengths, and building a sustainable, future-ready brand.