In this conversation, I sit down with Jori Bell, a product coach whose product experience includes companies like SoundCloud, Spotify, and Audible. Jori chats with me about her transition from consumer tech. We discuss the challenges of personal branding, imposter syndrome, and balancing multiple roles while trying to maintain focus. We also explore experimentation, lifelong learning, and how small steps lead to bigger impacts in an unconventional career.  For more information on Jori, check out her website: https://www.joribell.com/