Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
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Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
Mastering Digital Marketing in 2025: Optimizing Budgets and Unlocking Organic Growth
The POMCAST
44 minutes
10 months ago
Mastering Digital Marketing in 2025: Optimizing Budgets and Unlocking Organic Growth
Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a problem. From understanding your sales targets to dissecting competitors' spending through Google Ads' auction insights, Mike provides a treasure trove of strategies to ensure informed budgeting decisions that drive growth and stability in an ever-competitive...
The POMCAST
Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
