Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
All content for The POMCAST is the property of Premier Online Marketing and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
Google's Core Update: AI Overviews and the Future of Search for SMGs
The POMCAST
47 minutes
7 months ago
Google's Core Update: AI Overviews and the Future of Search for SMGs
In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses. Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and ...
The POMCAST
Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
