In this episode of the Pollock Pod, recorded amidst the dynamic backdrop of Seafood Expo North America (SENA) 2024, we delve into the expo's activities, assess the current state and future prospects for Wild Alaska Pollock, and gather invaluable insights from various industry participants. This year's SENA not only provided a platform for networking and learning but also served as the venue to celebrate the 5th birthday of the GAPP Partnership Program. Join us for a comprehensive recap of SENA 2024, discussions on enhancing Wild Alaska Pollock's market presence, and a look into the impact and achievements of the GAPP Partnership Program over the years.