The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
I speak with one of the world's leading academics on political advertising, Professor Travis Ridout of Washington State University. We get to the bottom of a question I'm often asked: "Why are political ads so negative?"
Professor Ridout breaks down the three types of political ads—positive, negative, and contrast—and we explore why negative advertising is so effective. We discuss whether negative ads are more informative than positive ones, the strategic reasons a campaign might go on the attack, and why third-party interest groups often run the most aggressive ads.
We also dive into the changing world of political advertising, from the fragmentation of media and the decline of television ads to the rise of digital campaigns. We touch on the surprising finding that younger people view political ads more favorably than older generations and why the age-old worry about voter backlash might be a little overblown.
Hosted on Acast. See acast.com/privacy for more information.
