The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Benedict is joined by Damian Lyons-Lowe, founder and CEO of Survation, one of the UK's most influential market research firms.
This conversation dives deep into what political parties truly know about voters and how that understanding shapes their strategy, both overtly and subtly. Damian cuts through the common narratives about polling in politics, revealing that both extremes—that everything is "polled and focus-grouped to death" and that the "whole operation is a complete shambles"—can, in fact, be true simultaneously.
You'll hear Damian discuss the critical balance between "gut instinct" and data-driven decisions. He unpacks complex dilemmas, such as Labour's strategic challenge in appealing to different voter groups, and whether focusing on issues like the NHS or immigration holds more sway.
The episode also explores the "nuts and bolts of a political segmentation" – how parties group voters based on views, characteristics, and behaviours using rigorous data. Damian shares fascinating insights into the impact of a fragmented voter landscape on top-line polling and the increasing sophistication of tactical voting in elections.
Finally, Damian offers crucial advice for any political campaign: don't just poll for popularity. Understand your credibility on an issue and consider the potential trade-offs and alternatives of any policy.
Hosted on Acast. See acast.com/privacy for more information.
