The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
In this first episode of The Political Marketing Podcast, Benedict Pringle speaks to Professor Jennifer Lees-Marshment, one of the founding figures in the field of political marketing. They explore what political marketing really is, how it developed as a discipline, and how it played out in the 2024 UK general election.
The conversation covers Labour’s broad but shallow appeal, the Conservative collapse, the ethics of election advertising, and whether political parties are managing their people and their brands effectively. With reflections drawn from Jennifer’s new book Political Marketing and Management in the 2024 UK Election (to which Benedict contributes a chapter), this episode offers a thoughtful and wide-ranging look at the strategies, missteps and messages that shaped one of the most significant elections in recent history.
Hosted on Acast. See acast.com/privacy for more information.