The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of the Political Marketing podcast, host Benedict Pringle speaks with Sam Jeffers, founder of Who Targets Me, about the evolving landscape of political advertising, particularly in the context of digital platforms and recent EU regulations. They discuss the implications of Meta and Google's withdrawal from political advertising in the EU, the importance of transparency in political campaigns, and the potential future of digital campaigning in the UK and US. The conversation also touches on the role of AI in political campaigns and the challenges faced by traditional political parties in adapting to the digital age.
Keywords
political marketing, digital advertising, political campaigns, transparency, EU regulations, social media, political parties, democracy, AI in politics, political advertising
Hosted on Acast. See acast.com/privacy for more information.