The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.
Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.
Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.
Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery of political persuasion.
Hosted on Acast. See acast.com/privacy for more information.
In this episode of The Political Marketing Podcast, I’m joined by Tom Edmonds, one of the key strategists behind the Conservative Party’s successful 2015 general election campaign. As Director of Digital and Creative, Tom worked alongside Craig Elder and under the overall leadership of Lynton Crosby to deliver a tightly disciplined and highly targeted campaign that delivered a surprise majority.
We talk about the role of digital in that campaign, what worked, how it was structured, and why message discipline mattered.
We also contrast this with the 2017 campaign, which was less successful, and explore what changes made a difference to the outcome.
Tom also shares reflections from the 2016 Remain campaign, where he played a central role in digital strategy.
Finally, we zoom out to look at how digital campaigning has changed from 2015 to 2025. What’s improved? What’s been lost? And what still matters most?
This is a smart, honest conversation about what makes political campaigns win and what makes them fall apart.
Hosted on Acast. See acast.com/privacy for more information.