This podcast started as a series of short one-minute podcasts on the latest happenings and thoughts in the world of North American Point-of-Sale data. I have now expanded the podcast to 20-30 minute podcasts where I interview experts in the world of retail and point-of-sale data.
On a daily basis, I help retail suppliers find the nuggets of gold that are hidden in their retailers' point-of-sale data and show them how to drive a return on investment from these valuable insights.
Email your POS data questions to dmurless@krunchbox.com and connect with me on LinkedIn at https://www.linkedin.com/in/posdataguy/
Subscribe to the POS Data Guy YouTube channel at https://www.youtube.com/channel/UCQj38vltvwWtq06zRohcpUw
All content for The Point-of-Sale Data Minute is the property of The Point-of-Sale Data Guy and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast started as a series of short one-minute podcasts on the latest happenings and thoughts in the world of North American Point-of-Sale data. I have now expanded the podcast to 20-30 minute podcasts where I interview experts in the world of retail and point-of-sale data.
On a daily basis, I help retail suppliers find the nuggets of gold that are hidden in their retailers' point-of-sale data and show them how to drive a return on investment from these valuable insights.
Email your POS data questions to dmurless@krunchbox.com and connect with me on LinkedIn at https://www.linkedin.com/in/posdataguy/
Subscribe to the POS Data Guy YouTube channel at https://www.youtube.com/channel/UCQj38vltvwWtq06zRohcpUw
Driving Positive Contribution Margin with your Digital Sales Growth
The Point-of-Sale Data Minute
21 minutes
2 years ago
Driving Positive Contribution Margin with your Digital Sales Growth
On this episode of The Point-of-Sale Data Minute podcast, I speak with Matt Krueger an Omni-Channel strategist at EastPoint Sports, about his thoughts on how brands can drive better contribution margins with their digital shelf growth. 🛒
If your brand struggles to maintain profit margins across all your trading channels and your initial markups never seem high enough, this podcast episode is for you.
Matt shares his tips on maintaining your margin when setting your initial markup and the elements you should consider when seting your initial price. Digital media spends, freight subsidies, returns, drop-ship, etc. play a part in maintaining a healthy and profitable margin while you expand your digital sales.
I don't want to steal the show so you're going to have to listen to Matt get into the details over the next 20 minutes.
Thanks for listening to another episode of the POS Data Minute.
The Point-of-Sale Data Minute
This podcast started as a series of short one-minute podcasts on the latest happenings and thoughts in the world of North American Point-of-Sale data. I have now expanded the podcast to 20-30 minute podcasts where I interview experts in the world of retail and point-of-sale data.
On a daily basis, I help retail suppliers find the nuggets of gold that are hidden in their retailers' point-of-sale data and show them how to drive a return on investment from these valuable insights.
Email your POS data questions to dmurless@krunchbox.com and connect with me on LinkedIn at https://www.linkedin.com/in/posdataguy/
Subscribe to the POS Data Guy YouTube channel at https://www.youtube.com/channel/UCQj38vltvwWtq06zRohcpUw
