Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary:
Podcast promotion shouldn’t be punishment, but for a while, that’s exactly how it felt. In this episode of The Podcaster’s Journey, I open up about the burnout I experienced after trying to repurpose every episode into a dozen pieces of content across every platform. Even though I was seeing some traction—views, likes, and a few new subscribers—I wasn’t seeing real results: meaningful conversations.
So I took a step back and asked, “What if repurposing could be lightweight, repeatable, and still effective?” That’s where the Core Four system was born.
In this episode, I walk you through:
• What went wrong with my old content strategy
• How I redefined success (hint: it’s not likes or downloads)
• The 4 content pieces I'm now creating from each episode
• My new weekly repurposing workflow
• Why promotion is now the actual finish line
This is a behind-the-scenes look at a system I’m just starting to implement, but I believe it’s going to change how I show up online. If you’ve ever felt overwhelmed trying to do it all, this episode is for you.
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Key Points & Highlights:
• Many podcasters burn out not because the strategy is wrong, but because it’s too much to do alone.
• High-effort repurposing systems aren’t sustainable if they don’t lead to real engagement.
• The Core Four system focuses on: 1 Quote Graphic, 1 Clip, 1 Story Post, 1 Question Post.
• Success is no longer defined by downloads, but by conversations.
• A new weekly workflow (Repurposing Power Hour + lightweight assets) makes promotion feel doable.
Notable Quotes:
“Publishing an episode isn’t the finish line—conversation is.”
“It worked, technically—but I was exhausted.”
“If I get 10 views and one real conversation, I’ve succeeded.”
“I don’t want to be a noisemaker. I want to be a conversation starter.”
“Repurposing is no longer extra work. It’s the most important work.”
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Episode Timestamps
0:00 – Why My Old Repurposing Workflow Burned Me Out
1:01 – The Turning Point: Realizing Promotion Wasn’t Optional
2:16 – Where My System Went Wrong
3:40 – Redefining Success for Podcast Promotion
5:20 – Introducing the ‘Core Four’ Content System
8:22 – How Each of the Core Four Pieces Work
13:25 – The New Weekly Workflow: Power Hours, Metrics, and Focused Platforms
17:38 – Closing Thoughts and a Call for Your Feedback
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Call to Action:
If this episode hit home for you and you’re working through similar challenges with promotion, burnout, or building a system that actually works—you don’t have to do it alone.
Join our free Facebook community for podcasters who are committed to growing the right way. It’s a space to share wins, ask questions, and get feedback as you build your show with clarity and consistency.
Click here to join:
https://www.facebook.com/groups/thepodcastersjourney
Let’s grow together—one conversation at a time.
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/mFuZqWNq31M
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey