Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary:
Have you ever felt like your podcast episode should be doing more for you? You’ve done the hard work — planning, scripting, recording, editing — and then it’s time to promote. But instead of feeling momentum, you feel stuck.
In this episode, Kaleb introduces a simple but powerful concept: the 7-11-4 Rule, originally developed by Google and embraced by marketers like Daniel Priestley. This rule shows how trust is actually built with an audience, not by posting once and hoping, but by showing up consistently, in multiple places, over time.
You’ll learn why a single high-quality podcast episode can be the centerpiece of your entire content strategy. Kaleb walks through how long-form podcasting naturally gives you depth, but it’s the intentional repurposing that gives you reach, and why skipping this step leaves 80% of your potential impact on the table.
This episode isn’t about adding more to your plate — it’s about making what you’re already doing go further.
Next week: Kaleb will walk you through how to make the 7-11-4 Rule sustainable with systems that don’t burn you out.
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Key Points & Highlights:
1. One great podcast episode can drive your entire marketing plan, if you extend it strategically.
2. 7-11-4 Rule: 7 hours of engagement, 11 brand touchpoints, 4 different platforms.
3. Trust is built through familiarity and frequency, not just quality.
4. Podcasting gives depth, but repurposing gives reach.
5. You don’t need to create more — you need to maximize what you’ve already made.
6. This process isn’t about perfection, it’s about momentum and building a system over time.
Notable Quotes:
“Why am I making the content, but not giving it enough surface area to actually build trust?”
“Podcasting is a deep channel, but if you don’t extend that depth, you leave 80% of your growth unused.”
“Success isn’t built on endless content. It’s built on smart, compounding touchpoints.”
“Your podcast isn’t just an episode, it’s the core of your marketing machine.”
“Momentum is greater than perfection.”
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Episode Timestamps
00:01 – The problem with content-on-content fatigue
01:30 – The mindset shift: giving your content more surface area
03:22 – Welcome to The Podcaster’s Journey
03:45 – The content treadmill: why it feels like you’re stuck
05:11 – The podcast as your marketing engine
06:05 – What is the 7-11-4 Rule?
07:34 – The power of 7 hours: bingeable trust
08:31 – 11 touchpoints: how we come to trust creators
09:49 – 4 platforms: expanding your brand’s reach
10:52 – Real-life examples of how trust is built
12:27 – Repurposing multiplies your message
13:22 – Why podcasters often miss this
14:26 – How one episode can fulfill the 7-11-4 framework
15:52 – Recap and encouragement: momentum is greater than perfection
17:25 – Compounding trust and bingeable experiences
18:16 – Closing thoughts: your podcast is the hub
19:19 – Light challenge: where else can your content show up?
19:55 – Teaser for next week: how to make it sustainable
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Call to Action:
If today’s episode resonated with you, if you’re realizing that you want to build something real, something trust-centered, and something that lasts, that’s exactly what we work on inside my cohort, From Chaos to Clarity.
It’s a six-week journey where we lay the foundation for sustainable podcast growth — building systems, content strategies, and real momentum for a trust-first business.
It’s a space for coaches, creatives, and entrepreneurs who are serious about playing the long game and building something that matters.
If that sounds like the next right step for you, you can learn more by checking out the link down in the show notes — or book a free clarity call with me to talk about whether it’s a fit for your journey.
More Information on Chaos to Clarity: https://chaos2clarity.super.site/
Clarity Call: https://tidycal.com/kalebstock/20-minute-clarity-call
Either way, stay encouraged, stay steady — because what you’re building matters more than you can see right now.”
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Video Podcast Feed: https://youtu.be/avvwqJWTYHA
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey