Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary:
Publishing your podcast isn’t the finish line—it’s the first step.
In this episode, I share what I’ve learned after months of publishing without a clear strategy and what it’s looked like for me to shift from a “publish and pray” approach to a more intentional, builder-minded method of podcast marketing.
You’ll hear the story of how my grandmother’s real estate strategy unexpectedly reshaped my view of podcast promotion.
This episode introduces a simple but powerful framework I’m using to stay grounded in every episode I create: two questions that help me aim with purpose before I hit record, and filter everything I write, title, or promote through. They’ve changed how I approach my show—and I think they’ll do the same for yours.
Whether you’re just starting out or stuck in the messy middle, this episode is an invitation to build something real, with clarity and rhythm, one week at a time.
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Key Points & Highlights:
- Why “hope” isn’t a podcast marketing strategy
- The gardening metaphor that changed how I think about publishing
- Two questions that filter everything I script and share
- Why it’s better to have one repeatable marketing rhythm than burnout from big plans
- How small, consistent actions build long-term trust and traction
- An inside look at how I’m using The Podcaster’s Engine to structure all of this
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Notable Quotes:
“Hope alone is not a marketing strategy.”
“Every episode we publish is a seed we’re planting.”
“If you don’t know what you’re aiming at, how can you create content that actually provides value?”
“You become someone people want to follow—not just someone they want to listen to once.”
“Plant with purpose and position with clarity.”
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Episode Timestamps
00:44 – Why hope alone won’t grow your podcast
01:38 – What my grandmother’s real estate taught me about podcast marketing
04:45 – The gardening metaphor: every episode is a seed
06:18 – The two questions that guide every episode
11:35 – Burnout vs. rhythm: picking one repeatable marketing habit
13:59 – Why I built The Podcaster’s Engine and how it helps avoid burnout
16:48 – You don’t need a full marketing plan—just start with one repeatable step
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Call to Action:
Suggested Next Episode
Check out Episode 029:
“Your Podcast Isn’t the Funnel — It’s the Start of the Journey”
In that episode, I talk through how I rebuilt my show to actually create connection, traction, and momentum when the results weren’t matching the effort.
https://youtu.be/ds6iKtt07mI
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Looking for personalized support? Schedule a strategy call — let’s see if we’re a good fit.
https://tidycal.com/kalebstock/book-your-free-25-minute-podcast-growth-session
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey