Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary:
Is your podcast just adding to the noise—or is it actually helping your business grow?
In Episode 028 of The Podcaster’s Journey, I’m breaking down how I restructured my show after 25 episodes of shouting into the void. No leads, no momentum—just more content. Sound familiar?
I’ll walk you through 3 key shifts that turned my podcast from a content machine into a lead-generating asset:
1. Understanding your podcast isn’t the entire funnel—it’s the handshake.
2. Starting with the end in mind—build episodes backwards from the goal.
3. Fixing the follow-through—making it dead simple for listeners to take the next step.
We’ll talk about Daniel Priestley’s “Oversubscribed,” Google’s 7-11-4 Rule, and Donald Miller’s StoryBrand framework—all filtered through the lens of a real-time podcast host trying to make it work.
If you’re ready to stop shouting and start connecting, this episode is your blueprint.
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Key Points & Highlights
– Your podcast isn’t the funnel—it’s the handshake
– The 7-11-4 rule: why one platform isn’t enough to build trust
– How to build episodes backwards from the goal
– Why clarity in your CTA is more important than options
– The mindset shift from being the hero to becoming the guide
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Notable Quotes
“Your podcast isn’t the funnel—it’s the handshake.”
“Don’t ask someone to marry you on the first date… and don’t do it with your podcast either.”
“Fix the follow-through. Make it dead stupid simple.”
“Podcasting isn’t about just showing up—it’s about guiding your listener on a journey.”
“Your listener is the hero. You’re the guide.”
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Episode Timestamps
00:00 – Intro: Finishing Season 1 & Feeling the Noise
01:30 – The Heart of Season 2: Connection Over Content
02:07 – Shift 1: Your Podcast Isn’t the Funnel
04:00 – Daniel Priestley’s Market Analogy
05:30 – The 7-11-4 Rule for Trust
06:24 – Don’t Propose on the First Date (StoryBrand)
07:50 – Awareness and Alignment, Not the Sale
08:19 – Shift 2: Build Episodes Backwards
09:47 – Examples: Apple, Disney, and Experience Design
11:15 – The Value Arc: Hook, Story, Value, CTA
12:22 – Shift 3: Fix the Follow-Through
13:43 – Reducing Confusion in Episode Descriptions
15:08 – Primary & Secondary CTAs
16:41 – You Are the Guide—Not the Hero
17:14 – Why Clear Paths Win Over Loud Ones
18:42 – Are You Creating a Dead-Simple Next Step?
20:05 – Final Call to Action & Facebook Group Invite
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Ready to Grow a Podcast That Actually Moves Your Business Forward?
Join a free community of podcasters who are focused on clarity, growth, and building shows that convert. This is where the strategy lives, and where I show up every week to help you keep moving.
Join the Podcast Builders Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
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Optional Links & Resources:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Audio-Only Podcast Feed: https://bit.ly/3XGRmte
Leave a Voicemail: https://www.speakpipe.com/The_Podcasters_Journey