Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary
In this episode of The Podcaster’s Journey, Kaleb opens up about being in the messy middle of his podcasting journey—no longer a beginner, but not quite “there” yet. He introduces the Next 10 Framework, a 3-step approach to start monetizing your podcast—even with a small audience.
Kaleb walks through practical, real-world advice on choosing between high-ticket and low-ticket offers, creating products your audience actually needs, and reverse-engineering your ideal lifestyle through podcasting. Whether you’re a creative, coach, or entrepreneur using your podcast as a tool to grow your business, this episode will help you find clarity and momentum.
Key Points & Highlights
– Entrepreneurship is like swimming between two islands
– Why audience size is overrated for monetization
– High-ticket vs. low-ticket: Which fits your life?
– How Kaleb’s Notion template is shaping his workflow
– The 3-step Next 10 Framework to monetize your podcast
Notable Quotes
“You don’t need thousands of listeners to make money. You just need the right offer.”
“Serve the people you love serving—and build from there.”
“Don’t worry about making a million. Make something great for the next 10 people.”
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Episode Timestamps:
00:00 - The Island Metaphor for Entrepreneurs
01:00 - Why This Episode Matters If You’re in the Middle
02:59 - Point #1: The Myth of Audience Size
05:20 - How Engagement Beats Download Counts
06:17 - Point #2: High Ticket vs. Low Ticket
09:38 - Monetization that Aligns with Your Lifestyle
12:02 - Point #3: The Next 10 Framework
17:46 - Recap: 3 Steps to Monetize Effectively
18:44 - Invitation to Connect & Feedback Request
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