Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
In this episode, I’m reflecting on the first 25 episodes of my podcast and making a crucial shift: treating my podcast like a business. Over the next 90 days, I’ll document everything—growth strategies, revenue tracking, and workflow optimization—so you can follow along and transform your podcast into a business asset, too.
• Why I decided something needed to change after 25 episodes
• The 90-day challenge: treating my podcast as a real business
• The three pillars: audience growth, workflow efficiency, and monetization
• Why most podcasters struggle with monetization and marketing
• The four-phase framework we’ll be using for Season 2
• What you can do this week to start treating your podcast like a business
If you’re a podcaster or creative entrepreneur looking to turn your show into a business, this season is for you.
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Episode Timestamps:
00:00:00 - Introduction & Celebrating 25 Episodes
00:02:00 - Why Something Has to Change in Season 2
00:04:00 - The 90-Day Challenge: Treating My Podcast Like a Business Asset
00:06:00 - The Three Key Objectives: Audience Growth, Workflow Efficiency, and Monetization
00:08:30 - Why Most Podcasters Struggle to Make Money & Common Pitfalls
00:11:00 - The Importance of Having a Marketing Plan (And Why Podcasters Fail Without One)
00:13:30 - Why Lead Generation Matters More Than You Think
00:15:30 - The Four-Phase Framework for Transforming My Podcast Into a Business
00:17:30 - My Approach to Treating a Podcast Like a Business & Tracking ROI
00:18:30 - Final Thoughts & Call to Action
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Podcast Video Version: https://youtu.be/lgTLgPkLabU
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