Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
If you’re feeling stuck and wondering why your hard work isn’t getting the results you want, I have a theory: You’re working too hard on your dream—but on the wrong things.
A few years ago, I went all in on my music career. I shut down my teaching studio, poured everything into songwriting and production, and worked harder than ever. And after two years? I was burnt out. I had no love left for the thing I once cared about most.
That experience taught me a hard truth: effort alone isn’t enough.
This episode is all about breaking free from busy work and focusing on the 20% of tasks that actually move the needle. We’ll talk about:
The Pareto Principle and how to use it to your advantage
Why we default to busy work (and how to stop)
The Jenga effect—how to focus on the right foundational pieces
A simple action plan to eliminate distractions and make real progress
Your challenge: Take 15 minutes today to list everything you’re working on. Circle what actually moves your podcast forward. Cut (or delegate) the rest.
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Episode Timestamps:
00:00 – Are You Working Too Hard? Why effort alone isn’t the answer
00:32 – The story of shutting down my teaching studio to chase my music dream
01:56 – When hard work leads to burnout: Losing joy for what I loved most
02:24 – The Pareto Principle: Why 20% of your work drives 80% of results
03:17 – The trap of busy work—how I wasted time instead of making real progress
05:08 – Why we default to low-impact tasks (and how to shift focus)
06:20 – The Jenga Effect: How to identify the foundational work that changes everything
07:47 – Signs you’re stuck in busy work (and what to do instead)
09:09 – The danger of perfectionism—stop researching & start executing
10:24 – Losing focus: How jumping between tasks slows progress
11:07 – The 20% That Actually Matters for creative podcasters
12:28 – High-impact tasks: What successful creators focus on
13:57 – The Laser vs. Floodlight approach to focus and productivity
14:55 – Your Action Plan: A 4-step system to identify & prioritize your most valuable work
17:46 – How to gamify productivity & stay accountable
18:42 – Systems for efficiency: Time blocking, batch recording, and automation
20:36 – Your Challenge: Take 15 minutes to audit your time & eliminate distractions
21:36 – Final thoughts: More effort isn’t the answer—more focus is
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️ If this episode resonated with you, let me know in the comments. Let’s stay focused, stay strategic, and keep
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Website: https://www.podcastbuilders.co/
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Podcast Audio Version: https://bit.ly/3XGRmte
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