Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Podcasting for your business is supposed to grow your influence and opportunities… but for most podcasters, it feels like a time-consuming side project with no clear return.
If you’ve ever asked yourself:
“Is this even worth it?”
“Why isn’t my audience growing?”
“How do I actually make money from my podcast?”
You’re in the right place.
I’m Kaleb, a creative entrepreneur on a mission to turn podcasting into a real business asset—without burning out.
The Podcaster’s Journey is an open journal, a behind-the-scenes look at what actually works when it comes to building an audience, streamlining your workflow, and making podcasting sustainable for your business.
Season 2: The 90-Day Podcast Business Growth Challenge
For the next 90 days, I’m going all in—
Tracking every download, every lead, every dollar
Building offers & fixing my workflow in real time
Documenting what actually works (and what doesn’t)
No fluff. No theory. Just real results—or real lessons.
If you want to see what actually works, follow along.
New episodes every Tuesday.
Ready to build a podcast that fuels your business? Let’s go.
Episode Summary:
Welcome to Episode 20 of The Podcaster’s Journey! Every 10 episodes, I sit down for an open and honest journal entry to reflect on the highs, lows, and lessons learned. In this milestone episode, I share my experiences from the past 10 episodes, focusing on challenges, workflow improvements, and personal growth as a podcaster.
From navigating consistency to adopting new tools like Squadcast and Descript, I talk about what’s working, what’s not, and how storytelling has shaped my content. I also discuss the inspiration I’ve gained from interviews and the goals I’m setting for the next 10 episodes.
If you’re a podcaster—or aspiring to be one—this episode offers a behind-the-scenes look at the struggles and victories of building a sustainable podcasting journey.
Join the conversation in our Podcaster’s Journey Facebook group to share your thoughts, workflows, or tips for making podcasting more manageable and enjoyable!
Key Points & Highlights:
• The challenges of staying consistent and keeping up with workflows
• New tools adopted and their impact on my podcasting process
• How storytelling has transformed my podcasting approach
• Personal and professional growth from hosting a six-week cohort
• Setting goals for the next 10 episodes, including inviting more guests
Episode Timestamps:
00:00 - Welcome to Episode 20
00:29 - Overview of journal entry questions
00:59 - Challenges from episodes 11-20
03:05 - Reflecting on sustainable workflows
04:04 - Tools and processes: Squadcast and Descript
05:26 - Focusing on storytelling and inspiration from Episode 8
07:45 - Learning from a podcast coach’s storytelling framework
08:41 - Practicing storytelling through social media clips
09:11 - Personal and professional growth: Six-week cohort insights
10:22 - The mindset shift: Asking for opportunities
12:05 - Managing a “six-month slump” and personal patterns
14:04 - Refining workflows and tackling the weakest links
15:42 - Inspirational moments and lessons from Carl’s interview
17:19 - Goals for the next 10 episodes
18:46 - Inviting listeners to join the Facebook group
19:45 - Closing thoughts and next steps
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Resources Mentioned:
• The Podcaster’s Journey Facebook Group: https://www.facebook.com/groups/thepodcastersjourney
Call to Action:
If this episode resonated with you, please like, comment, and subscribe to support the channel.
Let us know in the comments: What’s one system or workflow that has made your podcasting journey easier?
Join the conversation in our Facebook group: https://www.facebook.com/groups/thepodcastersjourney
Connect with Me:
Website: https://www.podcastbuilders.co/
Instagram: https://www.instagram.com/kaleb.stock/
LinkedIn: https://www.linkedin.com/in/kalebstock/
Podcast Audio Version: https://bit.ly/3XGRmte