
This episode details how to utilise LinkedIn to boost podcast growth. It advises defining podcast goals and optimising the LinkedIn profile to act as a promotional tool. Strategies for sharing valuable content, engaging with the network, and using LinkedIn's features (newsletters, live events, articles) are explained. The guide also covers paid advertising and collaboration opportunities, emphasising consistency as key to success. Ultimately, it promotes LinkedIn as a powerful platform for expanding a podcast's reach and building a loyal audience.