This episode explains how to promote a podcast effectively on Reddit. It details understanding Reddit's structure and culture, outlining strategies such as sharing valuable content, hosting AMAs, and leveraging cross-promotion. The episode stresses building community engagement over direct marketing, highlighting the importance of following subreddit rules and monitoring user feedback to refine promotional efforts. Success is measured through engagement metrics and traffic analysis, emphasizing a long-term approach to audience growth. Reddit advertising is also mentioned as an option.