Hey Moguls,
Ever felt like your podcast sponsorship emails just vanish into a black hole? You’re not alone. In this episode, we’re getting real about why cold pitching is dead and what you should be doing instead if you want brands to actually hit “reply”—and say yes.
Episode Summary
We all want that dream sponsor—but most podcasters are still out here sending cold pitches that get buried (or worse, marked as spam). I’ll show you why warming up those leads gets real results—plus I’ll hand over my exact step-by-step outreach blueprint so you can build genuine brand relationships (and deals) without feeling salesy or desperate.
Tune in to learn:
The crucial difference between cold and warm sponsorship outreach (and when each actually makes sense)
How to make brands excited to work with you—even if you’re not a top-chart show
Follow-up strategies and how to close without feeling like you’re begging
My 5-step sponsor outreach system—because you deserve more than a “maybe someday” in your inbox!
Key Takeaways
Stop Cold Pitching: Jumping in with a pitch right away is like asking someone to get married before you’ve even said hello. Let’s build real connection first.
Warm Outreach Wins: Start by engaging with brands, showing appreciation, joining their conversations, and finding authentic overlap between your audience and their mission.
Blueprint Breakdown:
Identify aligned brands—don’t waste time on random targets.
Make genuine (pitch-free) first contact—DMs, nice emails, or social love.
Do your homework—sign up for newsletters, watch their webinars, get to know them.
Send a value-driven, tailored intro message (after some back-and-forth) before any pitch.
Pitch smart: keep it short, benefit-focused, and offer an easy “trial” if they’re new to podcasting.
Follow-Up Like a Pro: 3–5 days, friendly reminders, always adding value, not pestering.
Metrics Matter: Just 5 new sponsors a week could mean over 250 warm leads a year—even 10% yes is a win!
Only Move to Cold Pitching for Big Brands: Personalize deeply, focus on alignment/results, and don’t dwell on your podcast’s origin story. They care about ROI, not your basement hustle.
Don’t Take Silence Personally: It’s a numbers game. Consistency wins, and sponsors will start seeking you out as you build momentum.
Ready to Level Up Your Show’s Monetization?
Don’t just listen… take action!
Follow Podcast Mogul’s Playbook on Spotify (so you never miss an episode packed with real, game-changing advice).
Drop your questions or wins in the comments on Spotify—Phil’s shouting out listeners next episode!
Prefer DMs? Hit up @thepodcastmogul on Instagram for direct feedback or podcasting questions.
Want more? Check the show notes for resources that’ll help you implement what you learned, faster.
Let’s make your podcast irresistible to brands—and your dream clients. The blueprint is yours. Go build those relationships, and remember: small, consistent steps = major results.
Stay grateful, stay relentless.
– Phil Better, The Podcast Mogul