Being on a bigger podcast might not always be the best decision for your brand. While it can get your name out there to a larger audience, that doesn't mean that those listeners are necessarily the right fit for your product or service. In fact, appearing on a podcast that isn't aligned with your brand can actually do more harm than good. If you're considering whether or not to accept an invitation to be a guest on a Podcast, be sure to do your research and make sure it's the right fit for your business.