Podcasts are a great way to share your brand story with a wider audience. When you are featured as a guest on a podcast, you have the opportunity to tell your story in an engaging and exciting way. However, it is important to be clear about your brand story before you appear on a podcast. What is your brand all about? What are your values and what makes you unique? Once you have a clear understanding of your brand story, you can use it to engage with potential customers on a Podcast.