In this episode, Ming Yeung (PMI Ethics Insight Team member) joins Aina Alive to explore how ethical leadership must evolve in the face of rapid technological change and shifting organizational structures. They discuss real-world cases like the EY training scandal, introduce the Quadruple Bottom Line (People, Purpose, Profit, Planet), and examine the critical role of ethics training in project management. The conversation highlights the importance of purpose-driven leadership and proposes strategies for embedding ethics at the C-suite level — including the rising role of the Chief Project Officer.