What if HR wasn’t just support... but your biggest brand asset?
In today’s episode, we sit down with Jessie, People Director at one of the UK’s most innovative creative agencies, to uncover how HR can redefine brand strategy from the inside out.
Jessie shares her journey from hairdressing to HR leadership, and how she’s tearing up the traditional rulebook to build a people-first workplace rooted in trust, creativity, and culture.
In this episode, you’ll learn:
Why onboarding is your most powerful brand moment
How to turn your team into your greatest advocates
The secret to getting buy-in from senior leadership
Why Gen Z are changing everything about workplace culture
This isn’t compliance. This is creativity. This is culture.
And it’s time HR took its seat at the table.
👉 If this inspired you, share it with someone who needs to hear it and don’t forget to subscribe.
Chapters
00:00:00 – The Hairdresser Who Became HR
00:01:45 – Learning the Hard Way in the NHS
00:04:10 – HR IS Brand Strategy
00:05:00 – Bringing Company Values to Life
00:07:35 – Listening: The Most Underrated Strategy
00:09:05 – Building a Culture That Retains
00:11:20 – Why Only 31% Align With Company Values
00:13:00 – Recognition That Actually Works
00:14:45 – From Team Members to Brand Ambassadors
00:16:10 – Designing Culture for Gen Z
00:18:40 – Human-First HR Strategy
00:20:40 – How to Start Thinking Creatively
00:22:00 – The Power of Diverse Teams
00:24:00 – Why Candidates Choose You
00:26:40 – What Gen Z Really Want at Work
00:28:30 – Managers Are the Secret Weapon
00:30:00 – Getting Senior Leadership Buy-In
00:32:40 – What I’d Tell My Younger Self
