Most climate messaging tells people the planet is warming but not what it means for their lives.

In this episode of The Plucky Bamboo Podcast, Melody Serafino, co-founder of The Number 29 Communications, explores why climate and sustainability have a communications problem — and what businesses can do to fix it.

Drawing from her work with impact-driven brands, Melody shares how honesty, transparency, and human connection can build more trust than fear or perfection ever could.

Together, we explore:

• Why “sustainability” has lost its meaning (and how to bring it back) •

How to make climate feel personal, not paralyzing

• The difference between transparency and performative marketing

• Why the best sustainability stories focus on people, not perfection

• What founders can learn from brands like VEJA

If you’re a sustainability leader or communicator looking to build credibility and connection, this episode will reshape how you think about storytelling.