Most sustainability businesses aren’t failing because of their mission. They’re failing because of the way they hire, build systems, and scale.Too often, leaders focus on short-term wins instead of designing a business that’s profitable, inclusive, and truly sustainable in the long run.That’s exactly what Lisa Baker, Head of Experience Design & Sustainability at Mima, helps companies get right. Through her work across sustainable business strategy, inclusive design, and impact-driven growth, she’s proving that the key to real success isn’t working harder - it’s working smarter.In this episode of The Plucky Bamboo Podcast, we dive into:💡 Why most sustainability initiatives fail (and how to fix them)🚀 How to scale without sacrificing sustainability or profitability⚡ The biggest mistakes leaders make when balancing impact & growth📢 The business case for inclusivity & why diverse teams drive better results🔑 What sustainability founders MUST prioritize to future-proof their businessMima has helped businesses to make spaces, services and products accessible and inclusive to all.Watch now to learn how to build a sustainability business that thrives - without burning out or plateauing!🔗 Connect with Lisa Baker: https://www.linkedin.com/in/lisa-baker-ab035615🔗 Learn more about Mima: https://mimagroup.com/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/