Most sustainability messaging either preaches to the choir or alienates the people who need to hear it most. But what if we could reframe the conversation so sustainability is a shared priority?That’s exactly what Lewis Jamieson, co-founder of Music Declares Emergency, is working to change. Through his work with artists, labels, and the wider music industry, he’s proving that collaboration and better communication are the real levers for driving sustainability forward.And the lessons apply far beyond music.In this episode of The Plucky Bamboo Podcast, we dive into:🎸 Why businesses need to collaborate - not compete - —on sustainability📢 The real reason sustainability messaging fails (and how to fix it)💡 How to get skeptical stakeholders on board without greenwashing🚀 What the music industry can teach other sectors about driving change⚡ Why the best sustainability strategy is one that makes business senseMusic Declares Emergency has helped brands, artists, and industry leaders turn sustainability into action - not just a corporate talking point.Watch now to learn how businesses can communicate, collaborate, and create sustainability strategies that actually work.🔗 Connect with Lewis Jamieson: https://www.linkedin.com/in/lewis-jamieson🔗 Learn more about Music Declares Emergency: https://www.musicdeclares.net/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/