Most sustainability businesses don’t fail because of their mission—they fail because they struggle with client acquisition, scaling, and navigating complex sales cycles.Too often, leaders assume sustainability sells itself, when in reality, companies that win don’t just “do good”—they make it easier for customers to choose them.That’s exactly what Kathleen Egan, CEO of EcoMedes, has spent her career solving.Through her work in sustainability tech, enterprise SaaS, and data-driven sales strategies, she’s proving that the real key to growth isn’t just being greener—it’s being smarter, faster, and more customer-centric.In this episode of The Plucky Bamboo Podcast, we dive into:💡 Why sustainability alone won’t sell your product (and what actually does)🚀 The biggest mistake green businesses make in sales & marketing⚡ How data & automation are shaping the future of sustainability sales📢 Why businesses that lead with product & customer experience win more deals🔑 What sustainability founders must do to stay ahead of the competitionEcoMedes is helping companies remove friction from sustainable purchasing, making compliance and procurement faster, easier, and more profitable.Watch now to learn how to build a sustainability business that actually wins—without getting stuck in the “early adopter” trap.🔗 Connect with Kathleen: https://www.linkedin.com/in/egankathleen🔗 Learn more about Ecomedes: https://www.ecomedes.com/📩 Or connect with me: https://www.linkedin.com/in/chrisg-jones/