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What if changing your life didn’t require force, pressure, or willpower—but pleasure?
In this powerful episode, Dana Skoglund unpacks The Pleasure Principle—a concept rooted in psychology and rewired for high-achieving women who are ready to stop pushing and start flowing.
We’re wired to seek pleasure and avoid pain. But what if your brain currently sees the thing you want—exercise, rest, saying no, quitting sugar—as pain? And what if the thing you want to stop doing—scrolling, people-pleasing, late-night snacking—still feels like pleasure?
Here’s the truth: You don’t need more willpower. You need to shift your associations.
Dana shares personal stories, client breakthroughs, and science-backed insights to help you:
You’ll also hear a deeply personal example of Dana’s current mindset shift around slowing down—and how she’s rewiring her brain to associate ease with empowerment, not laziness.
✨ Plus: Don’t miss the free hypnosis download at the end of the episode to help you embody a life filled with pleasure, purpose, and power.