What do Starbucks, Viagra, and Netflix have in common? And no, the answer is not “a late night.”
All 3 used their brand and storytelling abilities to create a category that didn’t exist before. Pretty neat! Today’s guest is an expert in storytelling, branding, and guessing my favorite books.
We talk about AI as a tool for self-exploration, using stories to communicate your strategy, and how to approach life with a sense of play.
Check it out!
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Show Notes:
(09:35) - How you express your brand story is the difference between breakthrough and mediocre results
(30:30) - ChatGPT lies… a lot (prompt engineering and hallucinating AI)
(49:40) - Creative/Artistic thinking vs Scientific thinking – how do you know when to use what
(52:15) - Approach life with a state of play
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Links:
* https://www.petesena.com
* https://twitter.com/petesena
* https://www.linkedin.com/in/petersena/
* Pete’s Pod - Forward Obsessed: https://open.spotify.com/show/2TrkOZ7xL7WSlzc2mrwXuC?si=aa5e7790aca64e05&nd=1
* Had to do it to ‘em — check out my brother’s song “pensando en ti”: https://open.spotify.com/track/7KKkueqCLOYJMt09lLQx3s?si=bd76ed4ea5354bc5
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Quotes I Enjoyed
“When a company is too big to fail, and they’ve got that dominant market share, innovation is so much more complex because the risk of failure is that much higher.”
“As a creative professional and a creative entrepreneur, sometimes I’m a little bit of an idea masochist – i like to go through pain and that pain I think is what brings about the journey.”
“Speak your truth. Do it. Do it with empathy, do it with your core values, but do it.”
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Let’s chat: reach me at armand@playhardpodcast.com