In this episode of The Playbook Podcast, Tom Fox shares his journey across iconic brands like Gatorade, Nike, Arsenal FC, and FaZe Clan, revealing how storytelling shapes success in sports marketing. From aligning brand purpose with partnerships to navigating new platforms like esports, Tom discusses what makes narratives authentic and impactful. Alongside host Dharpan Randhawa (Founder - Talisman), they explore the future of storytelling with AI, immersive tech, and fan-driven content, offering actionable insights for brands and marketers looking to elevate their game.