Amber & Nikolai Puchlov of Pro Kettlebell open up about the challenges and breakthroughs of building a kettlebell business. From design setbacks and manufacturing hurdles to the validation of seeing athletes worldwide embrace their bells, they share lessons learned and how these experiences shape their vision for the future of kettlebell sport in the U.S. and beyond.

Whether you’re a lifter chasing PRs, a coach building something meaningful, or just curious about resilience and innovation, this episode delivers.