Julia is joined by Rich Clothier, managing director of Wyke Farms. Rich is known for his passion for sustainability and recently created a carbon-neutral cheddar for Lidl’s own-label range. He has also just launched his own carbon-neutral cheddar brand, Ivy’s Reserve. He talks to Julia about consumer appetite for products with carbon and other sustainability claims, the importance of robust accreditation and certification, and creating a sustainable dairy industry that’s fit for the future. Plus, he shares his take on the cost-of-living crisis and Jack Monroe’s ground-breaking campaign highlighting the impact of soaring food prices on the poorest households. Articles discussed in this episode: Cost of neutralising carbon emissions soars as demand escalates | The FT Tory rejection of windfall tax on energy firms ‘beggars belief’, says Ed Miliband | The Guardian Hungry Brits will 'starve to death' as food and energy prices soar, Jack Monroe warns | The Mirror Links to the big food and grocery retail stories this week: Cost-of-living crisis: Jack Monroe hails ONS update of inflation calculations | The Guardian Unilever to cut 1,500 jobs in management shake-up | FT CD&R denies headhunting for David Potts successor | The Grocer Ocado steps up robot wars with new ‘pick and pack’ machines | The Times Sainsbury's and John Lewis ask shoppers and staff to keep wearing masks | BBC News Oatly ads banned over 'misleading' environmental claims | BBC News Tesco sells caulis at 49p after glut | FPJ Asda is selling engagement rings for £1 for Valentine’s Day