Julia is joined by Jane McKay, founder of Astute Ideas, a consultancy that works with food and drink startups and SMEs. Now based in Bristol, Jane spent 10 years in the US, where she co-founded an award-winning spice company called Zen of Slow Cooking. She talks to Julia about the fantastic growth many food & drink startups experienced during the pandemic and how to maintain growth now that we’re facing a cost-of-living crisis. Plus, she shares what UK brands tend to get wrong about expanding into the US, the implications of the HFSS crackdown for challenger brands, her passion for the B Corp movement - and why she’s so excited about the ‘no and low’ sector. Articles discussed by Jane and Julia: Pandemic delivers rich pickings for niche food start-ups | FT The Gondola End is dead. Long live the Power Aisle | The Grocer What is a B Corp drinks brand and why should you care? | Drinks Retailing Links to the big food and grocery retail stories this week: Spring statement: Tax, fuel duty and NI cuts in Rishi Sunak's mini-budget amid forecast of biggest disposable income drop on record | Sky News HFSS legislation could be delayed to beat inflation | The Grocer Asda launches Just Essentials range in major pricing overhaul | The Grocer  Food bank users declining potatoes as cooking costs too high, says Iceland boss | The Guardian McColl’s boss Miller exits as rescue talks progress | Retail Week Nestlé bows to pressure and quits Russia | The Times Free-range eggs no longer available in UK due to bird flu | BBC News McVitie’s launches non-HFSS version of Rich Tea biscuits | The Grocer