The 2025 midterm elections have just concluded with may surprising and crucial results in the senatorial and partylist races. We are joined by Prof. Arjan, Assistant Professor at Ateneo de Manila University, seasoned campaign consultant and Political Analyst. We discuss what makes a good campaign, election spending, endorsements, coalitions and how they affected the results of the Senatorial and partylist elections.

You can follow Arjan at the following links:

Facebook: https://www.facebook.com/arj.aguirre.9

X (formerly twitter): @arjaguirre

Email: aaguire@ateneo.edu

0:00 Intro

1:20 Arjan's Campaign Experiences

4:40 Basic Principles of a good campaign

12:10 Adjusting to difficult campaigns

17:30 Campaign Strategies backfiring

24:20 Endorsements

31:00 On the Senatorial Magic 12

36:00 On Imee Marcos and Camille Villar

39:30 On Bam Aquino and Kiko Pangilinan

45:30 Arj's advice to Alyansa team

53:00 Arj's Advice to Duterten

59:00 Partylist results

1:09:00 Final Remarks