
The 2025 midterm elections have just concluded with may surprising and crucial results in the senatorial and partylist races. We are joined by Prof. Arjan, Assistant Professor at Ateneo de Manila University, seasoned campaign consultant and Political Analyst. We discuss what makes a good campaign, election spending, endorsements, coalitions and how they affected the results of the Senatorial and partylist elections.
You can follow Arjan at the following links:
Facebook: https://www.facebook.com/arj.aguirre.9
X (formerly twitter): @arjaguirre
Email: aaguire@ateneo.edu
0:00 Intro
1:20 Arjan's Campaign Experiences
4:40 Basic Principles of a good campaign
12:10 Adjusting to difficult campaigns
17:30 Campaign Strategies backfiring
24:20 Endorsements
31:00 On the Senatorial Magic 12
36:00 On Imee Marcos and Camille Villar
39:30 On Bam Aquino and Kiko Pangilinan
45:30 Arj's advice to Alyansa team
53:00 Arj's Advice to Duterten
59:00 Partylist results
1:09:00 Final Remarks