Wedding photographer Heather Schoolcraft talks about her incredible journey from a small West Virginia town to shooting weddings across 30 states, Canada, and Puerto Rico - with Iceland and Paris on the horizon! She works alongside her fiancé who handles video, making those long wedding days less stressful and more fun. What makes Heather's approach special is how she taps into couples' love languages to capture genuine moments - like having someone whisper sweet nothings if words of affirmation is their thing, or encouraging meaningful physical touch for those who connect that way.
After five years in the business, Heather's learned the power of saying "no" - her actual New Year's resolution! She's shifting from being what she calls a "workhorse" (shooting tons of weddings) to becoming a "unicorn" photographer who takes fewer clients at higher rates. Along the way, she's faced challenges like wrist surgery from lugging around heavy camera gear, which led to the unexpected side hustle of making polymer clay earrings as client gifts.
Throughout the conversation, you really feel Heather's passion for finding couples who genuinely match her energy. As she puts it, "I want you to feel the warmth and love and happiness" in her photos - something that comes through when working with people who are truly excited about their wedding day.
About Heather:
Hi, I’m Heather - a photographer and videographer based in Charleston, West Virginia, but you’ll often find me traveling with my camera in hand. I’ve had the chance to capture love stories and real moments in 30 states, Canada, and Puerto Rico - and soon adding Iceland and Paris to the list! I’ve been photographing weddings for five years, and for the past two, I’ve been lucky enough to film alongside my amazing fiancé. My work is all about chasing golden sun rays, embracing pops of color, and capturing those raw, genuine reactions that make every story unique.
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