On the face of it, the sex industry appears to be a sex-positive haven. Growing rapidly, it's become a highly competitive industry and an attractive investment opportunity for those with a buck or many to spare. However, with this comes the expected; individuals willing to put profit over honesty and integrity. Despite appearances, the sex toy industry in Australia and elsewhere is hugely male-dominated. Greenwashing is quickly becoming part of the industry's rhetoric. Social ideas, like feminism, are being co-opted for marketing purposes by companies who appear to be doing less than walking the talk.

Layer on top of this the unregulated nature of the industry, and you have a recipe for attracting cowboys by the dozen. 

Selling sex toys is about more than selling pink dildos, sexual wellness and female empowerment. The idea of this being all it takes feels pretty outdated. 

No one is better placed to comment on these issues than Alisha Williams, the founder of Rosewell. Rosewell is a sex care brand based in Brisbane, Australia. Alisha started the company roughly three years ago, and the brand has become hugely popular. I'm constantly impressed by the level of knowledge and care that go into Rosewell products, particularly in their manufacturing and supply chain processes. 

In this episode, Alisha and I share our experiences working in the sex industry in Australia. We discuss what it's like working as two young women in a male-dominated industry, the social implications of branding and the current ethical plights of the sex industry.

If you'd like to learn more about these issues, I'd recommend listening to our episode on sex toys from season one. 

Resources:

Rosewell products: Rosewell

Follow Rosewell on Instagram 

Connect with us:

@becuming.me

Becuming takes the frustration out of finding the perfect sex toy by sending you personalised recommendations. Check it out at www.becuming.me. 

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