On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's Power 50, and the inspiration for Matel's Role Model Barbie. No, this isn't a multi-guest episode, this is all the fascinating world of Dr. Chika Oriuwa. For more on Dr, Oriuwa's book, Unlike the Rest: A Doctors Story, click here. This epis...
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On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's Power 50, and the inspiration for Matel's Role Model Barbie. No, this isn't a multi-guest episode, this is all the fascinating world of Dr. Chika Oriuwa. For more on Dr, Oriuwa's book, Unlike the Rest: A Doctors Story, click here. This epis...
Aletta Brandle, Team Omnichannel Lead at Boehringer Ingelheim, on the Data-Driven Marketing Evolution Within Healthcare.
The PharmaBrands Podcast
49 minutes
7 months ago
Aletta Brandle, Team Omnichannel Lead at Boehringer Ingelheim, on the Data-Driven Marketing Evolution Within Healthcare.
Data driven marketing (the term Aletta much prefers to “omnichannel”) is something a lot of brands and businesses are trying to get just right. In this episode Aletta shares her perspectives on what success looks like and how to drive meaningful behaviour change – hint: it’s about making the most of the channels and content available to a brand. After you check out the episode, don’t forget to head to pharmabrands.ca to get your tickets for our June 17th Age of AI event in Toronto, before the...
The PharmaBrands Podcast
On this episode of The PharmaBrands Podcast, Neil sits down with a Doctor, an author, a keynote speaker, a former competitive slam poet, a mother of two with her third on the way, a TIME magazine nominee for next generation leaders, a MacLean's Power 50, and the inspiration for Matel's Role Model Barbie. No, this isn't a multi-guest episode, this is all the fascinating world of Dr. Chika Oriuwa. For more on Dr, Oriuwa's book, Unlike the Rest: A Doctors Story, click here. This epis...
