In this episode of The Pet Nutrition Show, where we talk pet nutrition, sustainable pet food and all things related, we have part two of our chat with Keto Natural Pet Foods founder, Daniel Schulof.

This is a special episode, where we reveal more about Daniel's David and Goliath lawsuit against Hill's Pet Nutrition. And if you think that's an exaggeration, Hill's, part of Colgate Palmolive, had revenues $4.29 billion USD in 2023. Daniel's company is somewhat smaller.

This lawsuit centres on the issue of canine dilated cardiomyopathy (DCM) and the FDA investigation in the US into potential links to certain pet food diets. Daniel explains how the FDA's investigation into DCM and grain-free diets led to widespread controversy, significantly impacting his and other companies. He argues that misleading information and cherry-picking of data triggered the FDA's investigation.

To put it bluntly: Daniel says the lawsuit alleges that the DCM scandal was the result of a fraudulent scheme conducted by Hill’s Pet Nutrition, along with a cluster of individuals and organisations that are affiliated with Hill’s.

The lawsuit Daniel has filed aims to represent other affected pet food companies and to expose the alleged manipulation and misconduct that sparked the DCM scare, seeking justice and correction in the pet food industry's information ecosystem. The episode emphasises the complexity and implications of this lawsuit for pet nutrition science and industry practices.

00:00 Welcome to the Pet Nutrition Show!

00:25 Special Episode: The David and Goliath Lawsuit Explained

00:56 Understanding Canine Dilated Cardiomyopathy (DCM)

02:30 The FDA Investigation and Its Impact

06:00 Unveiling the Lawsuit Against Hill's Pet Nutrition

09:11 The Allegations of Misconduct and Fraud

18:45 Exploring the Evidence and Legal Strategy

21:56 The Long Road Ahead: Litigation Timeline and Expectations

24:52 Defining Success in the Fight Against Misinformation

27:10 Wrapping Up and Looking Forward

References:

You can read more from Daniel in a blog post here.

You can dive into the lawsuit, here.

Join us in future episodes of the Pet Nutrition Show as we dig deeper into topics like the ideal protein content for pets, the importance of gut health, and the role of pet food in waste management. Let's create a sustainable and healthy future for our pets and the environment.

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