This week we’re discussing pet influencers with Hilary Sloan, dog mom to one of Instagram’s most famous dogs, Ella Bean.

We ask Hilary how Ella Bean went from a rescue to a social media star, tips for creating quality pet content, how to get your pet into the influencer space, and how Hilary is using her platform to advocate against puppy mills.

Plus we’re joined by producer and host of The Pet Collective’s digital series The Scoop and DoDos and Don’t Don’ts, Georgie Guinane. She takes us behind the scenes of her video series and shares the secrets to creating successful pet content.