Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
All content for The Persuasion Game is the property of The Forge and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
The Persuasion Game
29 minutes
1 week ago
Tips and secrets from a professional negotiator, with Dan Hughes, Bridge Ability
Most of us have experience of some form of negotiation, but how do you go about persuading the other party round to your position?
In this episode of The Persuasion Game podcast, we meet Dan Hughes, founder of the negotiation training consultancy Bridge Ability, to explore the art of negotiation.
Dan has more than 20 years of experience training negotiators across industries - from Premier League football clubs to major corporations.
We cover the common misconceptions that derail negotiations, why focusing on the other party's perspective is more powerful than any argument, and the art of preconditioning - setting the stage for success before the real negotiation begins.
Dan also shares practical techniques for course-correcting when conversations go wrong and explains why listening beats talking every time.
Learn more about Bridge Ability at bridge-ability.com
Episodes are released bi-weekly. Follow us on LinkedIn for updates.
Subscribe to The Persuasion Game Newsletter on LinkedIn.
Want to know more about us? Visit our website here: thisistheforge.com
This is an 18Sixty production for The Forge.
CHAPTERS:
(00:00) Introduction
(03:19) Power Dynamics in Negotiations
(06:27) Cultural Influences on Negotiation
(11:49) Common Negotiation Traps and Misconceptions
(18:50) The Art of Preconditioning
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
