Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
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Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
How to win in shopper marketing, with Sarah Dossett, Mars
The Persuasion Game
29 minutes
1 week ago
How to win in shopper marketing, with Sarah Dossett, Mars
“The frequency of shop has increased, but basket spend has decreased. So how do we make our brands stand out more?”
It’s a conundrum being faced by just about every FMCG brand and finding the right solution is top of many marketers’ minds.
In this episode of The Persuasion Game podcast, we’re turning to Sarah Dossett, European Portfolio Director at Mars, to see if we can find some answers.
Sarah has years of experience working with brands such as Mars, Danone and Britvic, alongside retailers to win over shoppers.
We discuss the impact of a changing shopper landscape, how the brand-retailer relationship is evolving, and why it’s increasingly crucial to build authentic emotional engagement with your brand.
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This is an 18Sixty production for The Forge.
CHAPTERS:
(00:00) Introduction
(04:22) Challenges and Strategies in Shopper Marketing
(11:36) The Importance of Emotional Engagement
(14:58) Category Management and Seasonal Strategies
(22:02) Brand Experiences and Personalisation
The Persuasion Game
Discover the secrets of persuasion and how it shapes consumer behaviour, fuels business growth, and sharpens marketing skills. Join Laura Halliday, Adam Rowles and Simon Garnett from The Forge in each episode as they chat with marketers, business leaders and beyond to learn how they use persuasion to influence their consumers, convince their stakeholders and drive their businesses forward. Learn the tactics, stories, and strategies that will help you become a more effective marketer and business leader.
