What does it really take to get a cookbook published today? I sat down with Sally Ekus, lead of and senior literary agent at The Ekus Group (now a division of JVNLA), to explore the intersection of food, publishing, and entrepreneurship.
Sally has spent over 16 years representing cookbook authors, chefs, food writers, and culinary thought leaders, helping them bring their unique stories and recipes to print. She shares how publishing has evolved from the days of Julia Child and Emeril Lagasse to the era of TikTok food creators, Substack writers, and BookTok trends.
Sally leads The Ekus Group, a boutique literary agency specializing in cookbooks and culinary talent. With a background in sociology, she brings a unique perspective to agenting—blending negotiation skills with deep care for authors’ stories. She also writes the popular Substack “Not So Secret Agent,” where she offers transparent insights into the publishing world.
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