As Rodrigo Duterte dominated the 2016 elections with a landslide win, many Filipinos want to know what communication tactics the politician applied to make the public favor him. In this episode of The People's Initiative, we will talk about political consulting firm Cambridge Analytica's role in the 2016 polls, disinformation on social media, and the impact of sensationalist messages on our voting behavior. University of the Philippines Diliman Associate Professor Maria Elize Mendoza shares her insights on these topics as well.